I would not be suprised at all if his latest commercial for the Apple Homepod won him his third Grand Prix in Cannes this year. (As much as I am a fan of the first two films Jonze directed, Her did not resonate with me at all, which means I can't remember a single thing about it.)Īs for his commercials output, he's of course best known for a couple of Cannes Grand Prix winners, Ikea "Lamp" in 2002 and last year's Kenzo spot. Jonze later began directing films based on his own screenplays, including Where the Wild Things Are and, in 2013, Her, for which he won an Oscar and a Golden Globe for Best Original Screenplay. He was a co-creator and executive producer of MTV's Jackass reality series. Jonze began his feature film directing career with the double whammy of Being John Malkovich (1999) – which won Jonze an Oscar nomination for Best Director – and the brilliant Adaptation (2002), both written by Charlie Kaufman. He then moved into filmmaking by shooting street skateboarding, then, for much of the 1990s, became a sought-after director of music videos for acts such as Sonic Youth, Beastie Boys, Fatboy Slim, Daft Punk, Björk and Arcade Fire. His career began when he was a teenager photographing BMX riders and skateboarders. Jonze, who was born Adam Spiegel in 1969, is an American filmmaker, photographer, and actor, whose work includes music videos, commercials, film, and television. Another example of the spots that do create a buzz beyond the ad world are the times a talent such as Spike Jonze lends his talent and craft to an ad. when H&M announce their latest collaborations with some celebrated fashion designer. Advertising has mostly lost the capability of making much of a dent in public awareness. Not to speak of the Dinah Washington's 1952 rendition of the Noel Coward song "Mad About the Boy", which stormed the charts back in 1992 thanks to the Levi's "Pool" spot, which was directed by Tarsem.Īt any rate, these days are gone. Anyone remember "Underwater Love" by Smoke City from 1997? It went quite unrecognized until it was featured in a Levi's commercial of the same name and then charted all over Europe. A new Levi's commercial would also mean some action in the Top 10 music charts, with a couple of Levi's soundtrack even making it to number one. It was the general public who got excited at the prospect of a new Levi's commercial coming out. Michael Weinzettl on the amazing output of the part-time commercials’ director.īack in the 1990s the first airing of commercials for a few brands – chiefly of course Bartle Bogle Hegarty's work for Levi's – created quite a big stir, and I don't mean among only those who work in the ad industry.
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